Dross has spoken. A group of YouTuber DrossRotzank’s Peruvian fans’ routines and ritual
DOI:
https://doi.org/10.18800/anthropologica.201901.003Keywords:
Digital ethnography, communities, internet, youtuber, rituals, fansAbstract
This research aims to understand the routine practices and use of audiovisual content from the venezuelan youtuber DrossRotzank by members of his fan club in Lima, Perú. Therefore, the main objective is to analyse why the peruvian fans like to see the content produced by DrossRotzank. To solve this question, digital ethnography was used to analyze publications in social networks, chat rooms, images, videos, and six interviews with outstanding fans who narrated their preferences for the horror genre and paranormal or strange situations that appear in the audiovisual content. Among the findings we learned the fans share the cult for the contents of the youtuber, through a digital social world composed by several social networks and digital platforms where the participants converge. This study analyzes the reasons why the fans have formed a community where they maintain shared taste for the youtuber, and the routines and rituales they put into practice to make use of the YouTube channel of DrossRotzank, due to their taste for entertainment they find in the audiovisual content and the direct interaction with the youtuber through social networks.
Downloads
References
Appadurai, Arjun (1990). Disjuncture and Difference in the Global Cultural Economy. Theory, Culture & Society, 7(2-3), 295-310. https://doi. org/10.1177/026327690007002017
Appadurai, Arjun (1996). Modernity at Large. Cultural Dimensions of Globalización. Minneapolis: University of Minnesota Press.
Boellstorff, Tom (2008). Coming of Age in Second Life. An Anthropologist explores the virtually human. Princeton: Princeton University Press. https://doi. org/10.1515/9781400874101
Burgess, Joshua y Joshua Green (2009). Youtube. Online Video and Participatory Culture. Cambridge: Polity.
Couldry, Nick (2003). Media Rituals. A critical approach. Londres: Routledge. https:// doi.org/10.4324/9780203986608
Gu, Jie (2014). Participating in Youtubing practice: towards a practice perspective to understand user participation motivations. Recuperado el 15 de diciembre de 2016 de www.media-anthropology.net
Haynes, Nell (2016). Social Media in Northern Chile. Londres: University College London Press. https://doi.org/10.2307/j.ctt1g69xv2
Horst, Heather y Daniel Miller (2012). Digital Anthropology. Londres: Berg.
Jenkins, Henry (2006). Convergence culture. Nueva York: New York University Press.
Jenkins, Henry, Sam Ford y Joshua Green, (2015). Cultura transmedia. Barcelona: Gedisa.
Massey, Doreen (2005). For space. Londres: Sage Publications.
Meyrotwitz, Joshua (2005). The rise of glocality: New sense of place and identity in the global village. En Kristof Nyiri (ed.), A Sense of Place. The global and the local in Mobile Communication (pp. 21-30). Viena: Passagen Verlag.
Pauly, John (2014). Ritual Theory and the Media. En Robert S. Fortner y Mark Fackler, The Handbook of Media and Mass Communication Theory (pp. 172-189). Chichester, West Sussex, UK: John Wiley & Sons, Inc.
Peterson, Mark Allen (2005). Anthropology and Mass Communication: Media and Myth in the New Millenniun. Oxford: Berghahn.
Pink, Sarah, Heather Horst et al. (2016). Digital Ethnography: Principles and Practice. Londres: Sage Publicactions.
Rheingold, Howard (2004). Multitudes inteligentes. La próxima revolución social. Barcelona: Gedisa.
Snickars, Pelle y Patrick Vonderau (2010). The youtube reader. Estocolmo: National Library of Sweden.



