«I Wanted to Prove that I Can Make Trend». Online Citizen Activisms and ‘Poplitical’ Practices in Peru

Authors

DOI:

https://doi.org/10.18800/anthropologica.201901.008

Keywords:

Social protest, political activism, citizen mobilization, social media, meme, viral, poplitic

Abstract

During the last decade, the way social media is structuring contemporary political participation and citizen mobilization was been discussed. Studies focus on the raising interactivity that platforms like Facebook, YouTube or Twitter facilitate, as well as massive protest and activism that emerge from them, in sinergy with square and street movements. Studies refer to episodic activisms that target banal goals and have no formal militance in political parties, exercising actions against arbitrary decisions of everyday power.
May these mobilizations, and their expressive repertoires, like performances and media strategies, be labelled as poplitic practices? The present article uses that concept as an interpretive model for the analysis of two Peruvian case studies: Meme No and Alerta contra policías con cámaras de velocidad («Alert of Police with Speed Cameras»). In the search for the digital storytelling of their activists, and in the content analysis of their resources, like memes and viral processes, the present article will dimension the actual height of mobilizations.

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Author Biography

  • Raúl Castro Pérez, Universidad Científica del Sur

    Master's in Communication, Culture and Society from Goldsmiths, University of London, and doctoral student in Anthropology from the Pontifical Catholic University of Peru. He is the director of the Communication and Advertising career, of the Masters in Education, and of  the Communication career with mention in Audiovisual Production, at the Scientific University of the South. He has been a columnist and manager of new media in the newspaper El Comercio, as well as editor of the area of ​​Society (Metropolitan and National Sections) and leader in the planning of the newspapers Trome and Peru.21, as well as of a hundred books, encyclopedias and digital media. He's been an advisor on public opinion issues for ministers in the Education, Health and Culture portfolios. His research interests are media cultures, and their relationship with informative rituals, digital politics and new citizen mobilizations online. He recently published: "In Asu Mare we are all protagonists." Class and distinction rituals in Peruvian entertainment cinema (PUCP, 2017).

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Published

2019-07-05

Issue

Section

Political activism, online mobilizations and new social identities

How to Cite

«I Wanted to Prove that I Can Make Trend». Online Citizen Activisms and ‘Poplitical’ Practices in Peru. (2019). Anthropologica del Departamento de Ciencias Sociales, 37(42), 177-200. https://doi.org/10.18800/anthropologica.201901.008