https://revistas.pucp.edu.pe/index.php/conexion/issue/feed Conexión 2024-06-27T12:53:07-05:00 Equipo editorial conexion@pucp.pe Open Journal Systems <p><strong><em>Conexión</em></strong>, published since 2012 by the Academic Department of Communications at the Pontifical Catholic University of Peru (PUCP), is a <strong>biannual open-access, peer-reviewed research journal</strong> that aims to promote research and the publication of research articles, essays, bibliographic reviews, and interviews related to communications. <strong><em>Conexión</em></strong> is indexed in <strong>Latindex</strong>, <strong>Dialnet</strong>, <strong>DOAJ</strong>, <strong>Google Scholar</strong>, <strong>JournalTOCs</strong><strong>, MIAR,</strong> and is registered in <strong>LatinRev</strong>. The journal is non-profit, does not charge authors for article processing fees (APC), and reviewers contribute voluntarily.</p> https://revistas.pucp.edu.pe/index.php/conexion/article/view/28277 Presentación 2024-02-26T14:36:09-05:00 Orietta Marquina Vega bibav@pucp.edu.pe Gabriela Núñez Murillo bibav@pucp.edu.pe Margarita Ramírez Jefferson bibav@pucp.edu.pe 2023-11-23T00:00:00-05:00 ##submission.copyrightStatement## https://revistas.pucp.edu.pe/index.php/conexion/article/view/28012 Rethinking the map of the political economy of communication and culture in the context of technological changes Era 2024-06-27T12:51:01-05:00 Mario Alberto Zaragoza Ramírez mariozaragoza@politicas.unam.mx <p>Rethinking the theoretical map of the political economy of communication and culture is a pressing task in times where technological changes make visible new ways of understanding cultural consumption, inequality and the significant appropriation of contents. It is not only about information and knowledge technologies, or social media and streaming musical and audiovisual content. The approach and objective of mapping Political Economy, is to include new theoretical frontiers to think new challenges and methodological dimensions that put consumers at the center not only as a buyer or identities imitator, but as an enabler of differences crossed by technology, pollution and excessive consumption in a context of global economies. This contributes to expanding the discussion about the space-time relationship of emerging political, social and cultural processes in the public space.</p> 2023-12-28T00:00:00-05:00 ##submission.copyrightStatement## https://revistas.pucp.edu.pe/index.php/conexion/article/view/27743 Woman, Land and Territory in Contemporary Peruvian Art: Madre Nuestra (2018), by Luz Letts 2024-02-26T09:52:16-05:00 Nataly Vergara nvergara@pucp.edu.pe <p>Art as a discursive essence can become a means of reflection on our social reality. Madre Nuestra, by the plastic artist Luz Letts (2018), is an example of this, as this work represents an all-powerful woman who sustains the nation and questions gender stereotypes and violence against women in Peru. In turn, she realizes the powerful relationship of this with the land and territory, and it motivates us to think about the mutual support between women to fight the domination towards the female body and towards the natural world. Thus, it proposes the creation of a female collective identity as a force of the nation, a community defense of land and territory in the process of building a more just society. Finally, it outlines the need to rethink our country with an ecoterritorial and ecofeminist twist.</p> 2023-11-23T00:00:00-05:00 ##submission.copyrightStatement## https://revistas.pucp.edu.pe/index.php/conexion/article/view/28010 Hi, bae. Are you down? Flirting Practices of Heterosexual Young Men on Tinder 2024-06-27T12:51:58-05:00 Gloria Estrellita Ayala Castro ayala.ge@pucp.edu.pe Belén Pilar Huamán Enco a20191214@pucp.edu.pe Diana Estefany Gutierrez Matos a20191060@pucp.edu.pe Marcia Guadalupe Nieves Aynayanque a20181531@pucp.edu.pe <p>This article investigates the behavior of heterosexual users on Tinder, focusing on profile setup and masculinity expectations. Firstly, it examines how masculinity norms influence the creation of their profiles. Participants follow presentation patterns, demonstrating the flexibility of masculinities on the platform. Secondly, it explores perceptions of masculinity in profile construction, showing that users value authenticity and seek to avoid appearing desperate, expressing interest in more meaningful relationships. Thirdly, it analyzes the implementation of courtship in the virtual environment. Profile evaluation primarily centers on photos, followed by openness, originality, and a sense of humor in interactions. The importance of maintaining a balance in interest and avoiding inappropriate behaviors is highlighted. Social media exchange dynamics and mutual trust are crucial for arranging an in-person meeting. In summary, the influence of hegemonic masculinities and the emergence of alternative models are observed in courtship practices on dating apps.</p> 2023-11-23T00:00:00-05:00 ##submission.copyrightStatement## https://revistas.pucp.edu.pe/index.php/conexion/article/view/27744 The Voice Floods Images. About the Trans Memory Archive Podcast (Argentina) 2024-02-26T10:01:32-05:00 Blas de la Jara Plaza blas.delajara@pucp.pe <p>Archivo de la Memoria Trans (AMT - <em>Trans Memory Archive)</em> is a project conceived from collective organization in Argentina. Throughout the transversalization of transgender perspectives, it deploys memories in perpetual interpellation and re-reading of transitional justice processes. Mainly comprised of a photographic collection, the work of this initiative privileges visuality. However, it also proposes a response to the silences of under-recording and the limitations of the image regarding a multidimensional historical trauma. In this sense, the AMT Podcast emerges from the desire to express the density of sensitive experience beyond the photographic frame. Transcending visualities, sound narratives enrich the AMT's media ecosystem upon their unleash.</p> 2023-11-23T00:00:00-05:00 ##submission.copyrightStatement## https://revistas.pucp.edu.pe/index.php/conexion/article/view/27746 Interstellar, between the physics and El Aleph 2024-02-26T09:56:14-05:00 Iván Meza-Vélez imv2999@gmail.com <p>Science-fiction film Interstellar (2014) explores the possibilities offered by Einstein’s general relativity theory through wormholes, black holes and time dilation with great realism. This work studies all the sequences related to physics, especially the astronauts’ journey through a blackhole. Then, considering modern physics, the plausibility of the physical phenomena presented in the film is analyzed. As the central axis of the study, physics and cinematographic art are intertwined through the film image. It is also demonstrated that the last scenes move away from physical concepts, but as symbolic language they approach Borges’s The Aleph, with which a parallel is drawn. Science and art, realism and fiction are characteristics related to the film that are developed in the present work.</p> 2023-11-23T00:00:00-05:00 ##submission.copyrightStatement## https://revistas.pucp.edu.pe/index.php/conexion/article/view/28011 Digital Transformation of the Art Market: Challenges and Opportunities 2024-06-27T12:52:35-05:00 Susana Navarro Hospinal susana.navarrohospinal@mbadmb.com <p>The art market is a trust-based system and much of this trust is built over time through the reputation of the people involved. It is in this system where the digital is gaining strength, not only to be used as a means of communication, but also to position itself as another player in the system. The pandemic prompted the creation of the online media offer that sells works of art, companies and start-ups that have chosen to create digital platforms of various types for the sale of works. However, can we really talk about a digital transformation of the art market or is it a market that is wary of being immersed in a digital system? It's important to understand the visibility, trust, and transparency issues you face so you can overcome them. This work collects the experience of various actors within the sector.</p> 2023-12-28T00:00:00-05:00 ##submission.copyrightStatement## https://revistas.pucp.edu.pe/index.php/conexion/article/view/28009 Social Imaginaries of Peru: Simulation and Simulacrum in the Advertising of the Inca Kola Soft Drink Brand 2024-06-27T12:53:07-05:00 Rodolfo Rojas Virijivich rodolfo.rojas3@unmsm.edu.pe <p>This essay addresses the issue of social imaginaries in Peru and their relationship with the advertising of the Inca Kola soft drink brand, focusing on the concepts of <em>simulation</em> and <em>simulacrum</em>. Social imaginaries are shared representations that influence the way people perceive their social reality, and are expressed through stories, legends, myths and images. On the other hand, simulation refers to the creation of copies without an original, images of things that do not exist, and simulacrum implies the disturbance and challenge of reality itself. The reflection seeks to establish a link between these concepts and analyze how Inca Kola’s advertising constructs social imaginaries based on simulations, instead of reality. This raises the problem of idealizing aspects of reality that cannot be fulfilled, since simulation originates in the utopia of equivalence. According to Baudrillard (1994/1998, Chapter 2), we live in a society where reality and representations are confused, and simulation is based on the belief that everything can be replaced by its image.</p> 2023-12-28T00:00:00-05:00 ##submission.copyrightStatement##