Toward a cognitive analysis of behavioral change: the pro active social behavior

Abstract

This article presents an analysis of the pro active social behavior construct based on the sociallearning theory. Self efficacy is briefly reviewed and discussed in the context of Bandura' s conceptual work. Reference is made to cognitive variables such as values and beliefs, as fundamental principies in the development of the pro active social behavior. I examine che distinctions between fears of failure, success, and rejection as they relate to the process of self sabotage. Comments are made on the transformation of meaning and its benefits on fear extinction. Finally, I briefly describe the principies of the associative neurophysiological conditioning as a therapeutic program for the management of emocional states by the individual.