La conveniencia del uso de publicidad en redes sociales en los emprendimientos

Abstract

With the digital evolution, social networks become fundamental instruments to promote businesses. This research article aims to analyze the convenience of using social networks in the advertising of ventures. The advantages and disadvantages are addressed to have a broader and more accurate overview in the current market context. In addition, some of the currently applicable network advertising methods are evaluated and the comparative advantage generated by those paid methods is highlighted to know which one best fit the profile of the enterprise. Finally, the average costs of advertising methods are analyzed, in order to determine their convenience. Therefore, it is revealed that it is convenient to use this medium, because the costs of investing in social networks are relatively low, they fit the budget of the entrepreneur and due to its own diffusion dynamics, it helps the growth and recognition of a brand.