Reinvención de los emprendimientos culturales en tiempo de pandemia: caso Asociación de Artistas Populares de Sarhua

Abstract

In this research, we seek to explore how cultural ventures have been reinvented in Ayacucho during the COVID-19 pandemic. To do this, first of all, we describe how cultural entrepreneurship occurs in Ayacucho. Secondly, we explain the implications of cultural entrepreneurship in Ayacucho in times of pandemic. Finally, we analyze the decisions taken by the Association of Popular
Artists of Sarhua de Ayacucho to reinvent its activities and survive the pandemic that causes the closure of various organizations.