Mapeo del nexo en la literatura: la influencia de las orientaciones emprendedora y de mercado en la agilidad de la cadena de suministro

  • Andrea Lazarte-Aguirre CENTRUM PUCP
Palabras clave: Revisión sistemática de la literatura, Orientación emprendedora, Orientación al mercado, Orientación de la cadena de suministro, Agilidad de la cadena de suministro

Resumen

Propósito – Este estudio tiene como objetivo mapear la relación entre la orientación emprendedora (OE), la orientación al mercado (OM) y la agilidad de la cadena de suministro (ACS) desde la perspectiva de las operaciones. Un análisis de los manuscritos más relevantes sobre el tema supone una brecha en la literatura existente; por lo tanto, se realizó dicho análisis para evaluar el consenso y las discrepancias entre los académicos.

Diseño/metodología/enfoque – La revisión bibliográfica incluye 13 artículos publicados en revistas indexadas en la base de datos Web of Science. Estos estudios proporcionan una visión general de la OE y la OM en la ACS. Esta revisión utiliza el análisis de contenido para trazar el nexo entre estas tres capacidades. Hallazgos – Los resultados indican que la literatura puede agruparse en cuatro áreas: (a) OE y OM con ACS, (b) MO y ACS, (c) EO y ACS, y (d) orientación de la cadena de suministro y otras orientaciones como nicho de investigación. La literatura confirma el predominio de la OE y la OM en la consecución de la ACS y demuestra su efecto combinado como doble orientación estratégica en una organización.

Originalidad/valor – Este estudio aporta valor a los académicos y a los formuladores de políticas en los ámbitos de la gestión estratégica y la cadena de suministro al presentar los vínculos entre la OE, la OM y la ACS de forma sistemática y estructurada. Además, identifica las brechas de la investigación previa y proporciona vías para futuras investigaciones.

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Cómo citar
Lazarte-Aguirre, A. (2025). Mapeo del nexo en la literatura: la influencia de las orientaciones emprendedora y de mercado en la agilidad de la cadena de suministro. 360: Revista De Ciencias De La Gestión, 10(10). Recuperado a partir de https://revistas.pucp.edu.pe/index.php/360gestion/article/view/30532