La estrategia competitiva como mediadora del efecto de la orientación empresarial en el rendimiento de la empresa: un estudio de pymes registradas seleccionadas en el estado de Ilorin kwara
Resumen
La capacidad de las PYME para mantener su rendimiento en un mercado competitivo está estrechamente relacionada con su capacidad para adoptar e implementar estrategias empresariales innovadoras. Por ello, este estudio examina la estrategia competitiva como mediadora del efecto de la orientación empresarial en el rendimiento empresarial: un estudio de las PYME seleccionadas registradas en el estado de Ilorin Kwara. Específicamente, se examinó el efecto de la innovación, la proactividad y la autonomía sobre el rendimiento empresarial, así como el papel de la estrategia competitiva como variable mediadora. Se adoptó un diseño de investigación descriptivo de encuesta con una población de 1 416 PYME registradas en el estado de Kwara. Se administró un cuestionario estructurado a una muestra de 312 PYME. Los datos recopilados se analizaron mediante PLS-SEM. Los hallazgos revelaron que la autonomía tiene el efecto más fuerte sobre el rendimiento empresarial (β = 0,401, t = 8,846, p < 0,000), seguida por la proactividad (β = 0,219, t = 3,869, p < 0,000) y, posteriormente, la innovación (β = 0,137, t = 2,240, p = 0,026). En cuanto al papel mediador de la estrategia competitiva, se observó un efecto mediador parcial más fuerte en la relación entre innovación y rendimiento empresarial (VAF = 52%), seguido por la relación entre proactividad y rendimiento (VAF = 24%). Sin embargo, no se identificó un efecto mediador importante en la relación entre autonomía y rendimiento (VAF = 8%). El estudio concluye que la estrategia competitiva desempeña un papel mediador significativamente relevante en la relación entre la orientación empresarial y el rendimiento empresarial de las PYME seleccionadas registradas. En consecuencia, se recomienda firmemente que, para fortalecer el rendimiento de estas empresas, sus propietarios consideren la adopción de estrategias competitivas, particularmente de diferenciación y enfoque, ya que estas potencian el impacto de la orientación empresarial sobre el rendimiento empresarial.
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