Rota Pantanal Pacífico: um projeto acadêmico – uma estratégia de negócios

Abstract

This paper shows some reflexions about tourist potentials and possibilities for a better managementof the existing natural and cultural patrimonies along the Pantanal Pacific Route and its surround- ings. The approach to the topic brings together some concepts of tourism, in terms of economic activity that is most spread in the world; that has most contributed to the preservation of natural and cultural biodiversity; that is least polluting; that contributes to a better social inclusion and rising the quality of life of the poorest. Nowadays social responsibility is one of the most important requirements to the positioning of business, institutions and professionals in a market. Thus, we look for the possibilities of this activity to enhance the development of the Pantanal Pacific Route. We also look for the role of the academia which is responsible for generating knowledge. That project was born in the academia, in a Graduate Program, Master in Geography. We hope governments will participate in this process by elaborating policies and support strategies to private initiatives for investment, nothing more. From the private sector, supported by the governments and the informa- tion given by the academies, to foment investments and the construction of support infrastructure,and the touristic products of the route, giving way to the so hoped development.