Tourism in Rural Areas: An Analysis of the Potential in the Lachaqui District, Canta Province of Lima, Lima Region, Peru

Abstract

The study focuses on the analysis of the tourist potential of the rural area of the Lachaqui district, this allowed to frame the objective of the work that at the same time has been able to determine and direct the research. The situation of the study area is linked to a common problem in many rural areas of the country, since they present tourist resources without being officially, because they are not registered in the inventory of the Ministry of Foreign Trade and Tourism. In addition, the situation in which is the tourism system in base the elements that compose it, has made it possible to analyze the tourism potential of the study area using a model based on a matrix that allows determining the tourism potential. The study uses a mixed method, since it has managed to combine qualitative and quantitative methods. The most significant result has been that the rural area of Lachaqui has a medium or regular potential, and this is explained by the current situation of each component of the tourist system within the study area. For this reason, tourism planning with a territorial approach, where social and natural processes are combined with the empowerment of community dynamics and the prevalence of sustainability over profitability, will be relevant to increase the potential of the rural area of Lachaqui.