Além do clique: do atraso digital à resiliência digital nas PMEs latino-americanas
DOI:
https://doi.org/10.18800/360gestion.202611.008Palavras-chave:
Transformação digital, PMEs, América Latina, Inovação, CompetitividadeResumo
A integração de processos digitais tornou-se um fator-chave para a resiliência e a competitividade das pequenas e médias empresas (PMEs) na América Latina. No entanto, sua adoção continua desigual devido a limitações técnicas, financeiras e organizacionais.
Nesse contexto, a pesquisa analisa os principais desafios que limitam o desenvolvimento de estratégias de transformação digital na região, com base em uma revisão sistemática da literatura científica publicada entre 2021 e 2025, seguindo a metodologia PRISMA. As evidências coletadas mostram um crescente interesse acadêmico pelo tema e identificam barreiras como infraestrutura deficiente, escassez de recursos econômicos e desenvolvimento insuficiente de talentos humanos. A análise permitiu identificar tendências recentes, barreiras recorrentes e as tecnologias mais utilizadas na região. Os resultados sugerem que o sucesso da transição digital depende não apenas da aquisição de tecnologia, mas também do fortalecimento das capacidades internas, do exercício de uma liderança adaptativa e da formulação de uma visão estratégica alinhada às características socioeconômicas do contexto latino-americano. O estudo conclui que alcançar uma digitalização sustentável requer abordagens abrangentes que integrem de forma eficiente a gestão corporativa, a inovação tecnológica e o contexto regional.
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