Graphic design in Peru at the beginning of the 20th century: The avant garde posters by Elena Izcue, 1930-1940

Authors

  • Claudia Catherine Valenzuela Suárez Pontificia Universidad Católica del Perú https://orcid.org/0000-0002-7810-8762

    Professor at the Faculty of Art and Design of the Pontificia Universidad Católica del Perú (PUCP). She holds a degree in graphic design and a master’s degree in art history and curatorship from the PUCP. She has specialized in Peruvian art and design of the early twentieth century. She develops research proposals in art and design of the twentieth century through collaborative and multidisciplinary work.
    Corresponding author: cvalenzuela@pucp.edu.pe.

DOI:

https://doi.org/10.18800/ayd.202101.006

Keywords:

Transculturation, avant garde, Peruvian graphic design, iconography, pre-Columbian art

Abstract

Elena Izcue is known for her artistic and graphic studies of the pre-Columbian art iconography. However, it is important to rescue and make visible her graphic proposals for posters made between 1930 and 1940, which moved away from the ingrained Peruvian iconographic concept to enter into a formal and compositional exploration taking as references the European artistic and graphic manifestations. That experience allowed her to make creative and innovative proposals that dialogued with the language of the avant-garde, which she later intertwined with the local visual language. It was an interesting process of visual transculturation in which the international avant-garde influenced Izcue through posters, which later gave her a sense of identity when she returned to Peru.

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Published

2021-12-14

How to Cite

Valenzuela Suárez, C. C. (2021). Graphic design in Peru at the beginning of the 20th century: The avant garde posters by Elena Izcue, 1930-1940. Revista Arte Y Diseño A&D, (8), 76–88. https://doi.org/10.18800/ayd.202101.006

Issue

No. 8 (2021)

Section

Artículos

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.