Public Diplomacy as a Foreign Policy Tool. Theoretical Scope and the Peruvian Perspective

  • Alejandro Paredes Moreno Universidad de Lima

    Magíster en Relaciones Internacionales y Diplomacia por la Academia Diplomática del Perú Javier Pérez de Cuéllar y bachiller en Derecho por la Universidad de Lima. Tercer Secretario del Servicio Diplomático de la República. Actualmente trabaja en la Dirección General para Asuntos Culturales del Ministerio de Relaciones Exteriores.
DOI: https://doi.org/10.18800/conexion.201901.003
Keywords: Public diplomacy, niche diplomacy, political communication, foreign policy, strategies, soft power, smart power

Abstract

Public diplomacy, as a central element in the design and execution of foreign policy strategies, has as its central element the new paradigm of communications and the multiplicity of actors that are empowered by it. In that sense, a theoretical study of this type of diplomacy; as well as a perspective work for the Peruvian case -which
seeks to lay the foundations for the design of a national strategy in this regard- is central to be able to promote our foreign policy in all areas, through the coherent
use of our potential and search for nichesto improve our capabilities in the international arena.

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How to Cite
Paredes Moreno, A. (2019). Public Diplomacy as a Foreign Policy Tool. Theoretical Scope and the Peruvian Perspective. Conexión, (11), 59-75. https://doi.org/10.18800/conexion.201901.003
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