Ppkausas, a Youth Digital Network that Defended the Neoliberal System

  • Bruno Rivas Frías Pontificia Universidad Católica del Perú / Universidad Peruana de Ciencias Aplicadas

    Magíster en Estudios Culturales y bachiller en Ciencias y Artes de la Comunicación con mención en Periodismo por la Pontificia Universidad Católica del Perú (PUCP). Es docente del Departamento de Comunicaciones de la PUCP y del Departamento de Humanidades de la Universidad Peruana de Ciencias Aplicadas. Su investigación analiza las subjetividades que se manifestaron en una red social virtual formada por jóvenes peruanos durante una campaña electoral. Ha publicado sobre las representaciones de la globalización que construyen las industrias de contenido.
DOI: https://doi.org/10.18800/conexion.201902.005
Keywords: Virtual social networks, Social movements, Youth, Political campaigns, Subjectivities

Abstract

The purpose of this article is to analyze the virtual social network formed by the young people who participated in the presidential campaign of Pedro Pablo Kuczynski in 2011. In order to achieve this objective, a qualitative methodolo-gy was applied that consisted of a field work composed of interviews in depth carried out to 24 members of the Young Generation PPK collective, the so-called ppkausas. As a result of the analysis, it was observed that this movement used virtual tools to generate a space that came out in defense of the hegemonic system. In conclusion, the case analyzed shows that youth networks can be spaces in which individuals whose subjectivities have been marked by the discourses of individualism are grouped.

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How to Cite
Rivas Frías, B. (2019). Ppkausas, a Youth Digital Network that Defended the Neoliberal System. Conexión, (12), 73-90. https://doi.org/10.18800/conexion.201902.005

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