Size and Broadcasting. Anti-racist Issues in High Definition for Peruvian Media

  • Augusto Pavel Solís López Pontificia Universidad Católica del Perú

    Profesor en la Facultad de Ciencias y Artes de la Comunicación de la Pontificia Universidad Católica del Perú (PUCP) y profesor coordinador de los cursos de guion en la carrera de Comunicación Audiovisual de la Universidad Peruana de Ciencias Aplicadas (UPC). Es magíster en Ciencia Política con mención en Relaciones Internaciones (PUCP) y tiene un diploma y certificado profesional en Business Coaching (CENTRUM y EADA). Se interesa por investigar temas relacionados con estudios sistémicos en educación y sociedad, nuevos medios digitales, estética política, psicología política, estudios del humor y escritura audiovisual. Coleccionista de memes.
    pavel.solis@pucp.edu.pe

Keywords: anti-racism, audiovisual ignorances, symbolic racism, high-definition, brand experiences

Abstract

This essay discuss on how the digital high-definition of our screens is a phenomenon that combines with the notion of symbolic racism, through the building of pleasurable experiences of audiovisual brands. This happens because the HD is bound to digital neoliberal structures that lead to income and fidelity, but build paradoxes of self-regulation and immutable racist structures. Such interaction of media, producers and audiences are supported by what has been called audiovisual ignorances. These are false beliefs or absence of real beliefs which are consistent with questionable anti-racist practices that place the racist problem in the circumstantial, without reaching critical or structural reconfigurations.

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How to Cite
Solís López, A. P. (2021). Size and Broadcasting. Anti-racist Issues in High Definition for Peruvian Media. Conexión, (15), 81-103. https://doi.org/10.18800/conexion.202101.004