The protection of personal image against Artificial Intelligence: Notes from Constitutional Law and Civil Law

Abstract

The development of Artificial Intelligence has led to an increase in the dissemination and alteration of people’s physical appearance through deepfakes, which has become a recurring problem today. In this regard, the present article aimed to provide a comprehensive overview of how the right to one’s personal image is affected by the use of this technology, adapting its essential content to the new dilemmas of the digital age. Finally, it sought to show how the Peruvian legal system, through civil and constitutional law, has established mechanisms of protection to safeguard personal image adequately, which may be applied in cases of harm caused by deepfakes.