Towards a normative diagnosis tool in an organizational context: Applying the Evaluative Model of the Normative Appeals

Abstract

Based on the Evaluative Model of Normative Appeals (EMNA), we designed a diagnosis tool that allows forecasting the extent to which employees may comply with a set of norms. We first performed two cross-sectional studies to apply the tool within a general sample of workers (Study 1, N = 382) and within a sample of employees of a specific organization (Study 2, N = 82). Two months later we tested in the same organization (Study 3, N = 80) whether the willingness to comply with a set of normative appeals was aligned with the diagnosis generated in Study 2. The results support the validity of the tool to diagnose the perception of and willingness to comply with normative appeals.