Communicative Practices and Culture from a Development Perspective

Abstract

Communication has traditionally been associated with mass media dissemination; however, there are communicative processes that transcend this classical view and deserve recognition in their own right as meaningful communicative processes. This study aims to analyze communicative practices from a development perspective in two radio production experiences in Cusco, Peru. The first involves adolescents, youth, and adult migrants from the Q’ero Nation (Paucartambo) currently residing in Cusco; the second centers on members of the Rural Communicators Network in the district of Accha, Paruro. A qualitative phenomenological methodology was employed, based on the use of semi-structured interviews. The findings reveal that the communicative needs of these social groups shaped radio experiences that were closely linked to development processes, environmental sustainability, and a strong cultural grounding. Approaching these practices enables the recognition of peculiar forms of expression embedded in culture, aimed at both deconstructing and constructing communication.