The trade name and its use by the legal entity

Authors

  • Javier Mihail Pazos Hayashida Pontificia Universidad Católica del Perú https://orcid.org/0000-0002-3516-2603


    Profesor ordinario asociado del Departamento Académico de Derecho de la Pontificia Universidad Católica del Perú (PUCP). Abogado por la PUCP. Máster en Economía y Derecho del Consumo por la Universidad de Castilla–La Mancha (España). Magíster en Gerencia Social por la PUCP. Doctorando en Derecho por la Universidad Pablo de Olavide (España). Correo electrónico: japazos@pucp.edu.pe

DOI:

https://doi.org/10.18800/derechopucp.201501.002

Keywords:

trade name, legal entity name, label or business sign, service mark, proof of use

Abstract

This article analyzes the trade name function as a distinctive sign of the economic agents, and the use of it, having in consideration the problems with the confusion between legal entity name, label or business sign, and service mark. Furthermore, it discusses the origin of the exclusive right to a trade name, the proof of its use, and the effects when use of the sign ceases.

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Published

2015-06-01

How to Cite

Pazos Hayashida, J. M. (2015). The trade name and its use by the legal entity. Derecho PUCP, (74), 71–96. https://doi.org/10.18800/derechopucp.201501.002

Issue

No. 74 (2015): Intellectual Property and Competition Law: New Trends and Proposals

Section

Main Section

License

Copyright (c) 2016 Derecho PUCP

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.