Methodology for Analyzing Discursive Strategies on X (Twitter): The Refrendum on the Peace Agreement in Colombia

Abstract

This article aims to present the procedure of interpretative analysis of a corpus of publications in X from the perspective of Francophone Discourse Analysis (Maingueneau 2021, Amossy 2012). A qualitative methodology is followed, guided by significant clues that serve to make inferences (Arnoux 2019). Based on these, three dimensions of analysis are described: enunciative-rhetorical, rhetorical-multimodal and digital. Each one is made up of categories that allow for the understanding of the discursive strategies used on X, formerly Twitter. In particular, an application of this methodology is presented in a corpus of publications in which the plebiscite on the peace agreement in Colombia in 2016 is debated to study the construction of a collective identity.