Registered Name or Business Fantasy: Corporate Communication in the Construction of Fantasy Sustainability

Authors

  • Backer Ribeiro Universidade de São Paulo

    Doutor em Ciências da Comunicação. Membro do Centro de
    Estudos de Comunicação Organizacional e Relações Públicas
    da Escola de Comunicações e Artes da Universidade de São
    Paulo - CECORP/ECA/USP, e Diretor do Instituto Communità
    de Comunicação, Brasil.

DOI:

https://doi.org/10.18800/conexion.201501.007

Keywords:

Corporate communication, Business communication, Sustainability

Abstract

The sustainability has become a fashion, and all business organisations want to
be fashionable. Everyone aims to trend and developed their items in a sustainable
way, protecting human health. This article proposed a reflection due to the role played by business communication in its relation with sustainability, the work of social communicators and the challenges of planet preservation. We also introduce communication strategies developed by corporate media. To conclude, we present some cases which show how organisations perform their business and deny thier own communication.

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Published

2015-07-04

How to Cite

Ribeiro, B. (2015). Registered Name or Business Fantasy: Corporate Communication in the Construction of Fantasy Sustainability. Conexión, (4), 124–143. https://doi.org/10.18800/conexion.201501.007

Issue

No. 4 (2015)

Section

Portable Imaging

License

Copyright (c) 2016 Conexión

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.