Razón social o nombre comercial: la comunicación empresarial en la construcción fantástica sostenibilidad

Resumen

The sustainability has become a fashion, and all business organisations want to
be fashionable. Everyone aims to trend and developed their items in a sustainable
way, protecting human health. This article proposed a reflection due to the role played by business communication in its relation with sustainability, the work of social communicators and the challenges of planet preservation. We also introduce communication strategies developed by corporate media. To conclude, we present some cases which show how organisations perform their business and deny thier own communication.